G5 Entertainment, a dance music promotion and marketing company, is spearheaded by 29-year music industry veteran, George Hess. The company's strategy is to evolve the traditional promotion model, with the specific intent of giving artists the opportunity to cross-over from dance to mainstream success.

Carefully balancing streaming platforms, specialty shows and radio airplay leverages the strength of all three, maximizing the efforts of the artist, label, and management.